The Medicinal Product of “Darnitsa” Leading the TOP-10 Launches as of the Year-End of 2015
In the midst of uncertainty and difficult economic conditions in Ukraine, pharmaceutical companies keep on launching new medicinal products.
Thus, in 2015 83 companies brought to the market 175 new brands (launches), and TIVOMAX-DARNITSA has become the leader among them in terms of sales volume.
The key factor which ensured the success of this medication has become promotional activity.
It also should be noted that the drug has a lower weighted average price of 1 package as compared with other drugs of the same group and excellent reviews of specialists in relation to its efficiency in treatment of the widest variety of cardiovascular diseases.