In September a joints support team hit the airwaves of Ukrainian TV channels. A team of vibrant cheerleaders showed with their own example that back and muscle pain is not a reason to give up. On the contrary – that is a challenge for NIMEDAR
We live in motion and whenever something suddenly starts limiting our freedom of movement, that influences our mood and world perception. Let us say, in cases of arthritis, there is nothing terrible going on, one would think, but all colors of the reality fade. Those, who have ever had such an experience, will confirm that relieving of unpleasant symptoms brings real rejoicing.
The idea of rejoicing at pain relief was realized in an utterly cheerful video of NIMEDAR. The video clip has all necessary attributes: joy, action and driving music. That is a real video clip on freedom of movement!
Having rejected the everyday living topic, which already is a fixture in advertising of remedies for joints, the team working on the video started looking for a more unexpected image. And found it! That turned out to be a cheerleading dance – dynamic, rhythmic, demanding not only joint mobility, but also physical well-being. The main characters of the video are football players and a team of charming cheerleading girls, who even though being above school age, still preserved the freedom of movements, flexibility and joy from possible overcoming of pain feelings with the help of NIMEDAR.
Nataliia Slobodian, Product Development Manager of the line of non-prescription medicinal products: “Back and joint pain is one of the most frequent reasons for turning to a doctor or temporary disability. The product portfolio of the Pharmaceutical Firm “Darnitsa” includes a range of medicinal products that can remedy the problem. Working on launching of said medicinal product we were eager to do something more than just telling about NIMEDAR as a solution for pain and inflammation relief. We were eager to put smiles on faces of viewers by creating a cheerful video and to show that there should be a place for ardor and drive in our lives.”
Shooting of the advertising video of NIMEDAR was characterized by quite a large scale: apart from the shooting team there were teams of cheerleading girls and football players in the shooting area, coordination of whose actions required special training. All in all, the team excellently coped with the task and from September to November NIMEDAR will be lifting the spirits of TV viewers on the air of Ukrainian TV channels together with a cheerful joints support team.