About Serious Things with a Smile or How to Stay an Optimist Despite Everything
That is exactly what the advertising video for the medicinal product Darsil of the PrJSC “Pharmaceutical Firm “Darnitsa” tells.
We chose not to follow the beaten path and not to use common set phrases for advertising clips for medicinal products. Everyone is aware of the importance of monitoring of one’s state of health. And we all know equally well how difficult it is to follow all rules for maintenance of that very health under modern conditions. Therefore, one would think, today health is not a topic for jokes. And still, the team found a way to get around the gloomy side of the matter of health.
In the advertising video of the medicinal product Darsil® of the PrJSC “Pharmaceutical Firm “Darnitsa”, there is not a single word on painful symptoms, pain or unpleasant manifestations of a disease. The advertising clip informs the viewer in a very light and humorous way of the necessity to protect and restore one’s liver. Especially for that a comic rhymed text was written, which the speaker tells while one picture replaces the other. On the screen we see ordinary people in absolutely typical situations – eating on foot, a family feast with indecently fatty food on the table. All those situations are quite lifelike and close for every person. At the same time there is no feeling of day-to-dayness and routine while watching the video. Rather, on the contrary, life is a holiday and an unbelievable adventure. The team has achieved such effect due to an artistic approach to the process of filming – the entire visual imagery is extraordinarily soft, homely and bright. The background is very “lively” due to thought-out color spots. In total, the clip doesn’t leave a cold feeling of advertising pressure. The impression is rather similar to that of watching a good movie on liver health.