Medicinal Products of the Pharmaceutical Firm “Darnitsa” Recognized as the Best Medicines of the Year
Medicinal products CITRAMON-DARNITSA and CORVALOL-DARNITSA® are recognized as the best medicines of 2018 in Ukraine according to the results of the international awards.
According to the results of the all-Ukrainian market research of consumer preferences representative of the adult population, 76% of the respondents among the population know the brand CITRAMON-DARNITSA, 61% of the respondents use the products and/or services of this brand, and 36% consider it the best medicine of the year for headache among domestic and foreign medicinal products. CITRAMON-DARNITSA wins in “The Medicine of the Year for Headache” nomination for the second time running. Compared with the results of the survey of 2017, the brand recognition rate increased by 7%.
51% of respondents within the framework of the International Awards “Choice of the Year” know the brand CORVALOL-DARNITSA®, 20% of the respondents use the products and/or services of this brand, while 13% of respondents consider CORVALOL-DARNITSA® the best sleeping and sedative medicine of the year.
Leaders in the nominations were determined based on the results of a comprehensive market research conducted by Kantar TNS Ukraine. In addition to studying the consumers' opinion, a survey of experts, representatives of advertising agencies, jury and members of the organizing committee of the “Choice of the Year” Awards was conducted. As a result, CITRAMON-DARNITSA won, having gained 25% of preferences in total, which is twice as much as its closest competitor has. CORVALOL-DARNITSA® gained 14% of votes, getting a head start on the nearest competitor by more than 2%.
The best goods and services are chosen annually in various categories. The leader in each nomination is determined based on the results of a comprehensive market research developed by Festivals International (USA). The results of the survey are annually audited by Deloitte Ukraine.