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Darnitsa launches Telegram channel about health

03 November 2021

"The pharmaceutical company "Darnitsa" is developing a new communication channel. Since November 2021, The Telegram channel "Darnitsa: simple about health"* dispels popular myths and gives useful tips in a fan format"

Health directly affects the happiness of Ukrainians, according to a survey conducted by the Kyiv International Institute of Sociology.** Among those in good health, 85% feel happy. And only 40% are among those who complain of poor health. At the same time, 40% of Ukrainians assess their own health as good, 46% – as mediocre, and 14% complained of poor health.

If we analyze the most effective communication channels, then according to Kantar research, The Telegram messenger continues to steadily increase its audience, ahead of Instagram this time. Over the past 5 years, Telegram has increased its reach from 17% to 86%.***

"We - at the pharmaceutical company "Darnitsa" - are convinced that a healthy nation is a happy nation. Therefore, we chose the most modern, trending communication channel to talk to Ukrainians about the most important thing - about their health, in a simple and positive way," comments Iryna Lerman, Director of the Marketing Communications Department of the pharmaceutical company "Darnitsa".

On the channel, you can already find information about the post-COVID-19 syndrome, check yourself for a checklist of signs of weakened immunity and get 5 tips for improving sleep.

Reference

PJSC Pharmaceutical company "Darnitsa" was founded in 1930 and this year celebrates its 91st anniversary. Since 1998, "Darnitsa" has been the leader in Ukraine in terms of drug production in physical terms. Strategic areas of portfolio development include cardiology, neurology, and pain management. During 2015-2020, "Darnitsa" launched 50 pharmaceutical brands on the market.

*The information on this Telegram channel is purely informational in nature and cannot be used for self-diagnosis or self-medication. At the first symptoms, consult your doctor for an accurate diagnosis.

** Self-assessment of the health status of the population of Ukraine, April 2021 / Kyiv International Institute of Sociology // http://kiis.com.ua/?lang=ukr&cat=reports&id=1042&page=1&fbclid=IwAR1nFIQVQ7BcRPTL-pWwEsIkr9fXpTHJu0obcTHbMEM_s4R67ZnjkPCN1pg

***Kantar CMeter Data, desktop і mobile internet users aged 14-70 years, n = 5000 // https://tns-ua.com/news/reyting-mobilnih-dodatkiv-za-veresen-2021#more-3652

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