Darnitsa among TOP-25 Most Successful Brands of Ukraine25 February 2020
The edition “Vlast Deneg” has published TOP-25 Most Successful Brands of Ukraine, which includes companies from various industries.
“These are the brands of Ukrainian companies which managed to join the ranks of leaders in their industries and gain popularity throughout Ukraine. Each of them managed to find a key to the consumer in their own way – with the distinctiveness of their products, excellent high quality, affordable pricing policy, offbeat marketing ploys – and due to that their brands are on everyone's lips now,” the editors explain.
The list also includes the Pharmaceutical Company “Darnitsa”, which carried out its rebranding last year. Thus, the new logo of “Darnitsa” is letter “d” stylized as a microscope.
“This is the reflection of our aspirations, development vector. Last year we commenced a broad-scale transformation and determined a number of strategic areas for ourselves: digitalization, leadership in complicated generics and creation of an international brand,” Andrii Obrizan, General Director of “Darnitsa” commented.